They say it started in South Africa and Australia, spread rapidly through South America, and now has gripped North America. We’re talking, of course, about the overlanding phenomenon, an outdoor addiction that many aftermarket companies have become keenly aware of—so much so that the SEMA Show added an Overland Experience feature dedicated to the trend in 2019. But who exactly are these overlanders? What do they seek, and how is the industry discovering opportunities in helping them find it?
The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.
SEMA Data has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand as a reference as more brands are added to the SEMA Data repository.
The advent of advanced driver-assistance systems (ADAS) in OE vehicle platforms presents the aftermarket with one of its greatest near-term opportunities and some of its most daunting challenges. Modifying a vehicle in virtually any way can affect the ability of ADAS to function properly, and the same holds true for collision repair and refinishing.
The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.
Performance Racing Industry (PRI) recently announced a new membership program that allows all members of the racing community—from businesses to enthusiasts—to unite and show their passion for and support of motorsports. SEMA News spoke with PRI President Dr. Jamie Meyer about the motivation behind the launch of this new program.
Solely based on the moves OEMs are making, electric vehicles (EVs) are the future of the industry. It would be difficult to find a car manufacturer that doesn’t feature at least one electric vehicle in its lineup or that isn’t planning to include one soon.
The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.
The proliferation of advanced driver-assistance systems (ADAS) on OE vehicles since the turn of the 21st century has posed numerous challenges to the automotive industry. That has been especially true for the automotive aftermarket, where modification and customization are the coin of the realm. Even the slightest modification to any ADAS-equipped vehicle—a new layer of window film or a freshly painted bumper, for example—can potentially affect an ADAS system’s ability to function as intended by the manufacturer. Further complicating matters is the lack of any standardized industry protocols regarding sourcing, positioning and calibrating these systems. The learning curve can seem steep indeed to an aftermarket manufacturer looking to R&D new products to integrate with ADAS sensors or a repair shop tasked with installing them.
The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.