The Specialty Equipment Market Association (SEMA) was established in 1963.
Gen Y grew up with the Internet. They turn to it for information, entertainment and socializing.
The 2009-2010 SEMA Board of Directors is an esteemed group of industry professionals, including four newly elect members: Joel Ayres of Truck Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of Superchips Inc. and Zan Martin of Martin & Co. Advertising. The SEMA Board of Directors will guide the association in addressing the most pressing industry issues for the next two years.
Top products and experienced salespeople are half the battle in retail sales.
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff.
Every year, buyers flock to the SEMA Show for what is a virtual playground of the best and latest in new products and technology.
New point-of-purchase display ideas for your business.
SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail.
In its earliest days, the automotive specialty-equipment industry was dominated by men.