As a specialty-equipment market trade association, SEMA’s mission is to help its business members succeed and prosper. To this end, it offers a broad variety of programs. Some are designed to help a business as a whole, while others are tailored toward employees or individuals. Combined, all SEMA programs and benefits offer powerful opportunities to grow brands, careers and industry enthusiasm. But how can members discover and access them all?

The products featured are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadata.org.

There was a time when the North Wilkesboro Speedway was a renowned mecca of American motorsports. With roots in the moonshine racing that helped birth NASCAR, the 0.625-mi. short-oval dirt track opened May 18, 1947, about 5 mi. east of North Wilkesboro, North Carolina.

If anything, The Great Resignation is teaching us that finding and keeping “right-fit” talent is harder than we could have imagined. Hiring managers and recruiters find themselves negotiating a realm of developing benefits like flexible work arrangements, philanthropy and even mental wellbeing.

As an automotive writer, photographer, videographer, racer and builder, few in the specialty-equipment industry can rival Larry Chen for versatility. Best known for his work with Hoonigan, he is also the official series photographer for the Formula Drift racing series and the Pikes Peak International Hill Climb.

For any company or corporate executive team, responding to an unexpected liability-insurance claim is not the time to find out that the business' coverage is inadequate.

The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadata.org.

In concept, wheels and tires seem simple enough. They’re round, grip the road, spin on their axles, bear the load of a car or truck, and take a vehicle where it needs to go. What more can be said?

Thanks to supply-chain restrictions and high prices, new-vehicle sales have slowed and are projected to finish 2022 at around 13.9 million—about a million short of 2021 levels. As a result, new-vehicle sales are unlikely to return to pre-pandemic levels until 2025.

The automotive industry—and consequently the aftermarket—has entered a period of unprecedented change. Emerging technologies; new ways of doing business; and market, social and governmental forces are creating a barrage of opportunities and challenges for our industry. As a trade organization, SEMA is committed to helping members navigate industry trends so they can future-proof their businesses, succeed and prosper.