One of SEMA’s key services is to protect the industry and enthusiasts from unreasonable state and federal regulation. SEMA maintains a team of government affairs experts in Washington, D.C. While SEMA’s D.C. team is our industry’s first line of defense, it’s actually you, the SEMA members, who are the greatest force in our legislative arsenal. And as the headline above notes, if you’re not in the hunt, there’s a good chance you’ll be in the crosshairs.
We’ve written before about the industry-wide challenge posed by advanced driver assistance systems (ADAS) and how such systems present both opportunities and challenges for the specialty aftermarket. Consumer demand and the opportunity for car makers to distinguish their newest models is driving rapid deployment and, indeed, the systems are bringing significant real-world benefits by reducing injuries and accidents.
Look back at early issues of SEMA News and its predecessors, and it’s easy to see that our industry has perpetually been concerned about awakening and inspiring a next generation of car and truck enthusiasts. The ability to capture the youth market is a focus for many industries simply because future success often depends on it. Because young people are open to new ideas and are still developing preferences and identities, the youth demographic offers the possibility of lengthy attachment to a brand, a product or a lifestyle. In addition, young people have significant collective buying power, are often trendsetters, and they influence other demographic groups.
Based on years of casual input, surveys and observation, the SEMA Show team has gathered a very useful collection of the tips and tricks used by seasoned buyer attendees to make the most of the SEMA Show. “Expert buyers” come to the Show knowing what they are looking for, cover new ground efficiently, and take advantage of every available resource.
Our cover story this month calls attention to a significant shift in how the federal government regulates replica cars. Enactment of this law was a great victory for SEMA and the industry, but exactly how this win was achieved is, perhaps, even more important. In many ways, we can chalk it up to a long-term effort to build key relationships.
Each year, the team at SEMA aims to deliver a SEMA Show that grows in opportunities and value for our exhibitors and attendees. With just 31 days until we open the 2015 edition, plans have crystalized, registration numbers are up over last year, and it’s clear that the trend will continue. And yet our data indicates a change in the pattern, suggesting new opportunities late in the week.
In the specialty automotive industry, we can point to hundreds of successful businesses that were built through the energy and vision of a once-young person who persisted through a career lasting decades. And it’s equally common to find that, as entrepreneurs secure their businesses, they begin to concern themselves with the problem of staying relevant in a changing world and how their businesses might benefit from the next generation of innovators.
The efforts and outcomes secured by SEMA’s government affairs office in Washington, D.C., are among the association’s most highly rated benefits, according to our annual member satisfaction survey. While the D.C. team is a key factor, success is a function of each of you taking part and putting your strength into the effort—helping us make a deep impact on the policy discussions and decisions that are critical to the future of our industry.
With the arrival of July, SEMA initiates a new fiscal year and budget. It’s an exciting and challenging time for both the association staff and the Board of Directors. As we embark on another financial cycle, we can report that good management and long-term financial planning have put the association in position to invest in tools and programs to help members with product development, vehicle technology integration, regulatory compliance and delivering digital marketing content to the world. We are pressing forward today with significant services and tools that will benefit members for years to come. But you have to use the programs to get the benefits!