Thousands of industry professionals logged onto www.sema360.com on Monday, November 2, to take part in SEMA360—a five-day online trade-only event in which attendees from throughout the world connected with automotive parts manufacturers while discovering new products, industry trends and ideas from leading experts in the specialty-equipment aftermarket.

SEMA360 was a first in many ways. For SEMA, it was a first-time excursion into creating an online trade event. For many manufacturers, attendees and media, it was a first exposure to navigating one. But for all involved, it presented a firsthand learning experience surrounding best practices for the digital marketplaces that are now playing a growing role in business-to-business commerce.