Williams shares his insight on what makes the industry strong and gives priceless advice for anyone who attends the annual SEMA Show.
The SEMA Truck and Off-Road Alliance (TORA) has announced the recipients for two of the council’s prestigious industry awards—The TORA Hall of Fame and TORA Retailer of the Year.
Wendy Miles is a current TORA Select Committee volunteer, a sales manager for THE SHOP and a proud owner of a well-modified Nissan Xterra.
During the week, attendees will learn about new technologies and trends in the off-road industry and discover new opportunities by attending seminars specifically targeting the off-road community.
David Ayers is a new volunteer on the TORA Select Committee, and is director of marketing and technology at his company.
The SEMA Truck and Off-Road Alliance’s (TORA) newest Volunteer Spotlight member is Laurel Dasher, vice president of sales and marketing for PDM Automotive.
All SEMA Truck and Off-Road Alliance (TORA) members and those involved in the truck and off-road segment are invited to join the council for their upcoming virtual meeting and open call on August 14, at 10:00 a.m. (PDT).
Throughout the year, SEMA councils and networks offer a variety of niche-specific educational and networking opportunities to help members promote their particular market segment.
As a volunteer, George Lathouris served two terms as chairman of the SEMA Light Truck Accessory Alliance (LTAA), now known as TORA, and actively informed and educated members on how to be more engaged with SEMA and industry leaders.
Select committee volunteers work to provide valuable programs, events, education opportunities and other resources for the council or network membership.