Young children learn their ABCs most often through fun activities and songs. Next come the Three Rs—Reading, wRiting and aRithmetic—a phrase first attributed to an article that appeared in an 1818 edition of The Lady’s Magazine. Flash forward 200 years and the talk among today’s educators is all about STEM.

Activating the next-generation talent pool is a hot topic. To help inspire future influencers and innovators, SEMA offers resources designed to engage students and provide a pathway to careers in the automotive aftermarket.

Activating the next generation of aftermarket industry leaders and innovators is a hot topic nowadays, as evidenced by various SEMA outreach initiatives—some new, some long-standing—aimed at youth engagement. The oldest and one of the most impactful is the SEMA Memorial Scholarship Fund. Since the fund was established in 1984, more than $2.5 million has been awarded to more than 1,400 worthy students.