The New Products Showcase at the SEMA Show is a hotbed of creativity each year. Attendees flock to the display cases to learn about the latest developments in everything from street-performance, racing and off-roading to mobile-electronics, interior and exterior products. The cases are stocked before the Show opens, and a widely diverse panel of automotive professionals scrutinizes each offering before selecting a chosen few for industry honors.
The winners of the New Products Showcase Awards were announced during the New Products Breakfast held at the 2011 SEMA Show.
The event recognizes the most cutting-edge automotive products either
on the market or about to hit the market. Nearly 2,000 new products were
submitted this year for consideration.