Business and industry experts are invited to submit applications to present a seminar at the 2016 SEMA Show, taking place October 31–November 4.
What’s your biggest asset?
Careful. Most people in the auto accessory business tell us it’s their specialty parts and equipment. Wrong! Your biggest and most powerful asset is your marketing! It’s what gets people to take action and to turn lookie-loos into buyers. It’s the engine that drives your business.
Careful. Most people in the auto accessory business tell us it’s their specialty parts and equipment. Wrong! Your biggest and most powerful asset is your marketing! It’s what gets people to take action and to turn lookie-loos into buyers. It’s the engine that drives your business.
The old notion that products sell themselves simply doesn't work in today's climate of advertising clutter, unpredictable economic conditions and consumer skepticism. So what do you need to succeed today? Is it a killer website, a particular sales technique, superior customer service or better industry forecasts and analysis?