A dedicated Aftermarket Zone and rare presentation from SEMA will provide attendees at the 2011 National Automobile Dealers Association (NADA) Convention & Expo with a chance to discover how relevant and profitable the aftermarket can be for new-car and -truck dealerships.

The National Automobile Dealers Association (NADA) will co-sponsor the third annual Dealer Day Conference at the 2010 SEMA Show, November 3, 2010, from 8:00 a.m.–1:00 p.m. The Dealer Day Conference features an information-packed agenda designed to provide auto dealers with the feedback, tools and resources they need to expand or build accessory operations to benefit their business operations across the board.