More than 2,000 auto enthusiasts from around the country applied for the opportunity to attend the 2011 SEMA Show and participate in the association's research and grassroots marketing efforts. Known as the Opinion Leaders Program (OLP), the 2011 SEMA Show marked the program's third consecutive year.

After two successful years, the Opinion Leaders Program will once again expand at the 2011 SEMA Show. Through the research project, some of the nation’s most active and influential automotive enthusiasts are called upon to help industry professionals identify future trends by attending the Show and providing first-hand feedback on the products and vehicles debuting at the SEMA Show.