While negative online reviews can be completely unsubstantiated, businesses must face a hard truth: The Internet never forgets. Without a detailed strategy in place for dealing with negative reviews, a thumbs-down from a customer—or a series of customers—can stay on the web forever and consequently erode profits forever.

Indeed, according to a Harvard study released in 2011, a simple one-star ratings increase of Seattle restaurants on Yelp spiked a...

SEMA has announced its new customer-service features available to SEMA members. The association now has a designated phone line (909/610-2030), where members can call Monday–Friday, from 7:00 a.m.–5:00 p.m. Callers will have access to a specialized customer-service representative who can answer questions in a timely manner.
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