This year’s SEMA Show included a specially designed, purpose-built headquarters for the tire industry. A show within a show, the Global Tire Expo—Powered by Tire Industry Association (TIA) was created to focus attention on tire-industry innovations and opportunities. Judging by the positive reactions of all involved, the Expo concept turned out to be a great idea.

The 2010 SEMA Show featured the brand-new Global Tire Expo—Powered by TIA (Tire Industry Association). This new show within a show brought all segments of the tire industry together in a single location and made it easier than ever for tire professionals to navigate the SEMA Show.

More than 190 exhibitors registered for a booth in the 2010 SEMA Show’s new Global Tire Expo—Powered by Tire Industry Association (TIA). This section of the Convention Center was dedicated to the tire industry, serving as a focal point for buyers searching for the hottest tire-related trends and products.

The economy and the environment have been the major drivers for many markets over the last three years, and they have also been consistent topics of conversation among tire and wheel experts. The tire industry underwent a sort of accordion buckling in inventory as the economic slowdown led consumers to balk at anything other than critical expenditures and then pent-up demand caused a sudden resurgence.