The 2010 SEMA Show featured the brand-new Global Tire Expo—Powered by TIA (Tire Industry Association). This new show within a show brought all segments of the tire industry together in a single location and made it easier than ever for tire professionals to navigate the SEMA Show.
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The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets.
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