Now that restrictions are starting to lift, how can SEMA help you and your company?
Last week, SEMA and Directions Research conducted a nationally representative survey of more than 1,000 consumers to check in on how people are using their cars.
The economic picture has weakened over the past month.
Between April 1–7, 2020, SEMA conducted a survey of more than 2,000 people employed in the specialty-equipment industry.
Your invaluable input will be used to develop association resources to help the industry move past the coronavirus outbreak.
In next month’s “SEMA Industry Indicators Report,” look for a closer examination of the economic effects of the Coronavirus.
While manufacturers and distributors sell into a variety of channels, including direct-to-consumer, more than 80% of manufacturers report that their products sell through independent specialty retailers.
The monthly “SEMA Industry Indicators” report provides information about movements in the broader economy and how they may impact business strategies.
While ongoing issues are beginning to resolve, global growth remains slow and trade tensions remain high.
Retailers are adapting to a customer base that is more informed about brands and products, more aware of price differences and may be less loyal to any retailer.