Measuring Consumers’ Performance Parts and Accessories Purchase Intentions
The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow.
In April, the SEMA Performance Parts and Accessories Demand Index (PADI) dropped to an all-time low, going from 30 in March to 26 this month.
After two months of growth, the SEMA Performance Parts and Accessories Demand Index (PADI) dropped 13 points in March, decreasing from 43 in February to 30 this month. For now, 8% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next three months.
However, a dramatic jump in wheel, tire and/or suspension purchase plans by 18–24-year-old consumers helped to keep the SEMA PADI from a further decline.