To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce.

Exhibiting at the SEMA Show is an important investment. Is your company prepared for the Show? Join the SEMA Education Institute (SEI) and Executive Show Manager Chuck Schwartz for a webinar, Thursday, August, 16, at 10:00 a.m. (PDT). This session is specifically designed for SEMA Show exhibitors.

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results. It sounds great to create an incentive program to juice sales, but what motivates a driver personality style is much different than an amiable personality.

By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution? Join the SEMA Education Institute (SEI) and presenter John McPhee, Formic Media Inc., for a webinar, Thursday, July 19, at 10:00 a.m. (PDT), dedicated to mobile marketing best practices.

Bottom line—business is all about making sales. How are you and your team measuring up? Are you aware of key sales do's and don'ts? Whether you are a seasoned sales veteran or a novice, it's always a good time to brush up on essential sales techniques—and learn a few new ones.

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers.

Gone are the days when a single new product announcement sent to magazines would effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, for a webinar, Thursday, May 24, at 10:00 a.m. (PDT), as they discuss what PR looks like in the digital age.

With roots that go back to the early 1980s, when it was known as the Truck Cap Industry Alliance (TCIA), LTAA members enjoy a true sense of community. In addition, the council continues a long tradition of providing useable solutions that drive education and growth for their member companies in the light truck accessories market.

SEMA-member companies have asked for more information on specialty-equipment consumers. This year we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.

SEMA's Education Institute (SEI) recently interviewed 2008 SEMA Memorial Scholarship Fund recipient Daryl Green, who is currently working at Retro USA as a design engineer.