Armando Zambrano of Wet Okole Hawaii spends hours measuring the seats in the Kia Soul at a SEMA measuring session.
During past auto show seasons, the automotive community has offered several subtle hints of a changing market.
Most economists are predicting a longer-than-usual recovery after a very sharp entry into the current recession. In conjunction, the auto industry is predicted to be in for drastic changes, not only in what it will look like and how it does business, but also in the technologies that will emerge in new vehicles. In a recent interview, SEMA Vice President of Vehicle Technology John Waraniak detailed not only where the automotive world appears to be headed, but what the association is doing to help its members ready themselves for the coming opportunities.