Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.
Social media is not a fad. It has changed the way businesses engage
their customers and potential customers. It has become vital to build
and protect your brand as well as generate leads and sales. One
challenge is staying knowledgeable on vital and emerging trends.
With Facebook often besting Google these days as the most visited site on the web, it’s no surprise that makers of web analytics software are scrambling to develop new apps aimed at scrutinizing visitor activity there.