The Wheel & Tire Council (WTC) has long been a clearinghouse for information on trends, technology, product development and legislative and regulatory issues that affect the market segment it represents. For instance, to assist in the development of new products, the council created the WTC Wheel Measurement Database, which contains wheel measurement information on new vehicles accessible through measuring sessions held periodically at the SEMA Garage.

In the 22 years since SEMA’s Wheel Industry Council burst on the scene, the group—now known as the Wheel & Tire Council (WTC)—has stayed true to its core mission: namely to identify industry challenges, deliver educational solutions, and provide networking opportunities.

Twenty-one years ago, a collection of SEMA-member companies representing various facets of the custom wheel industry banded together to form the Wheel Industry Council (WIC). At the time, WIC was described as a forum in which wheel and tire professionals could network, identify and work on resolving areas of mutual concern, and form mutually beneficial alliances.

As part of its mission to help its members’ businesses grow and thrive, the Wheel & Tire Council (WTC) centers its efforts on delivering meaningful benefits and opportunities during the SEMA Show. Whether it’s through educational offerings, networking venues or recognition of industry leaders during an awards ceremony, WTC invites all members and nonmembers interested in learning more about WTC to take advantage of its can’t-miss opportunities during Show week.