The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses. [Read more]

Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations. A trade show provides opportunities for face-to-face consultations and hands-on demonstrations, delivering everything up to and including order agreements. Yet somewhere between 75% and 85% of the leads developed at trade shows are never followed up after the show. That’s a staggering waste of a significant investment. [Read more]

News and updates from SEMA's councils and committees.

The goal of any business website is to generate more visitors for more sales more often. Search engines are the most frequent drivers of these potential customers, and search-engine optimization is a crucial piece of online marketing. Now you can use the newest SEMA webinar to learn 10 tips about search engines that will boost your site’s traffic today!

Only a little more than a week remains to submit your vote for the 2010–2012 SEMA Board of Directors. Help shape your industry! Send in your vote by June 16.

SEMA invites all Manufacturer Members to attend a measuring session for the all-new 2011 Chevrolet Cruze and Silverado HD. Attendance is by pre-registration only and cameras will be permitted. Don't wait to RSVP, as the deadline to register is Monday, June 14. For further details, contact Bill Wolf, Kelly Clancy, or call 909/978-6735.

The two-day event connected exhibitors with Las Vegas hotel and services representatives offering tips and expertise to maximize their 2010 SEMA Show investment.

SEMA awards Gold Partner status to Las Vegas hotel and service vendors that demonstrate a commitment to the success of 2010 SEMA Show exhibitors.

With the NHRA Full Throttle Drag Racing series entering into a seven races in eight weeks stretch in the 2010 schedule, the competition is heating up, and so are the storylines—proof enough that this week’s United Association Route 66 NHRA Nationals at Route 66 Raceway will be filled with plenty of excitement and action in all four categories of the NHRA Full Throttle Drag Racing Series.

The 2009 SEMA Hall of Fame inductees will be announced at the SEMA Installation Banquet & Gala Fundraiser, held on Saturday, August 1, at the Pasadena Convention Center.