No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure.

News and updates from SEMA's councils and committees.

SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research project by clicking here.

There are still a few booths available in the Accessories & Tuning sector at the upcoming Automechanika show taking place September 14–19, in Frankfurt, Germany.

KALITTA, JOHNSON GRAB FIRST WINS OF THE SEASON IN DENVER: It was a day of firsts as Top Fuel pilot Doug Kalitta and Pro Stock driver Allen Johnson both raced to their first victories in more than a year Sunday at the Mopar Mile-High NHRA Nationals at Bandimere Speedway near Denver. For Kalitta, the win over runner-up Brandon Bernstein was his first since February 2009, when he won the season-opening Winternationals.

Over 10 billion dollars were spent on PPC advertising last year, a part of which came out of your pocket. Did you get the return you expected out of it? Are you finding it more and more challenging to keep increasing your PPC effectiveness?

Over the past 18 months the term “ROI” has been the focus of every decision maker responsible for cutting costs and evaluating spending. Every dime spent on marketing is being scrutinized more heavily than ever. One of a company’s greatest costs each year is associated with designing, producing and printing a company’s product catalog, newsletters or periodicals. In addition, the time of year the pieces need to be created can also be a heavy burden on many companies’ bottom line.

CAPPS GETS FIRST WIN OF THE SEASON; DIXON GRABS EIGHTH AT SECOND STOP ON WESTERN SWING IN SONOMA: Ron Capps showed that it was only a matter of time before he and newly added crew chief John Medlen would click when he held off the Funny Car field to earn his first win of the season Sunday at the FRAM-Autolite NHRA Nationals at Infineon Raceway in Sonoma, California. Capps drove his NAPA Auto Parts Dodge Charger past teammate Jack Beckman in the final round to get his first win of the season in just his third race being paired with newly appointed crew chief John Medlen.