Wheels are often the first product consumers install on their vehicles. First introduced to the United States market around 1977, specialty/performance tires often follow the custom-wheel market. What started out as a hot-rod or racing –only item has now gone mainstream so that every vehicle on the road is a potential candidate for custom wheels. In fact, about a third of all new-vehicle buyers modify their vehicle by adding custom wheels. Consumers who upgrade the wheels on their vehicles will usually also purchase higher-performance tires.
SEMA Show exhibitors that will have an industry icon, TV personality or any other celebrity or famous vehicle in their booth can gain additional exposure for the special attraction at the Show. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification by Friday, September 3.
One of the five biggest mistakes that companies make when advertising on the web is sending traffic generated from an ad directly to the homepage. Matt Bailey, president of Site Logic Marketing, provided this tip in many others through the SEMA webinar “10 Search Engine Tips That Will Increase Your Online Business Now.” Part of Bailey's presentation was centered around the use of Pay-Per-Click advertising and the Google Adwords system.

DRIVERS KNOW IT’S MORE THAN JUST A RACE; IT’S “THE BIG GO!”: As the NHRA Full Throttle Drag Racing Series descends on historic O’Reilly Raceway Park at Indianapolis this Labor Day weekend, drivers and teams alike need very little to pump them up for this year’s Mac Tools U.S. Nationals presented by Lucas Oil.

“If you’re a drag racer, you don’t need anything to pump you up for Indy,” said three-time and defending event winner Jeg Coughlin. “This is the granddaddy of them all and has been since the start. Now that the NHRA has added the start of the Countdown into the mix it’s going to be all-time. I’m getting excited just talking about it.”

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