Platinum Equity announced that it has acquired a majority interest in Keystone Automotive Holdings Inc., the parent company of Keystone Automotive Operations Inc. ("Keystone"). Platinum reports that it will work with the company's management team on an operational plan to improve Keystone's ability to compete in the automotive specialty-equipment market.

The 2011 JE Pistons NMRA/NMCA West Coast Shootout presented by Lucas Oil—July 8–10, at Auto Club Speedway in Fontana, California—will feature the Racers Against Street Racing (RASR) True Street Challenge.

Companies interested in developing a GM-based project vehicle are required to submit proposals no later than Wednesday, May 11, 2011. GM's strategy for the 2011 SEMA Show focuses on passenger-car performance accessories and some pickups with full accessory programs from the accessories market. 

The SEMA Businesswomen’s Network (SBN) is a dynamic group of professional women, now numbering close to 300, whose mission is to encourage and assist in the professional development of women working in the specialty-equipment market. The committee offers many different opportunities for women to become involved, to build friendships, network and grow their career by serving as a mentor in the SBN-powered SEMA Mentoring Program, serving on the SBN Select Committee, or by participating in SEMA’s SBN Member Resource Pool.

News and updates from SEMA's councils and committees.

News and updates from SEMA's councils and committees.

Action Sports Icon Brian Deegan Partners With Ford: Action sports icon Brian Deegan parented with Ford Racing to compete in multiple action motorsports platforms. He will compete in short course Pro 2 in a Ford Raptor in the Lucas Oil Off Road Series, and he will drive the Ford Rockstar Metal Mulisha Fiesta in select Global RallyCross Championship events and at X Games. Deegan is considered a pioneer in action sports, is the founder of the Metal Mulisha, has participated in every Summer X Games to date and has 12 medals at the X Games.

Customer service has become a key difference-maker in an interconnected world. The growth of social media means a single customer can broadcast what he or she thinks of your company, good or bad. And others can give that message an exponential pop—making or breaking your company’s image. Where customers have multiple options for parts and service, business leaders agree that building customer loyalty based on service is imperative.