Each of us may have different definitions of what constitutes a “hot rod,” but we all know one when we see it.
![SEMA News-June 2010-Hot Rod Alley](/system/files/images/HOT_ROD_ALLEY_logo.jpg)
Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations.
The 2010 mid-term elections are around the corner, and at no time in recent history has Washington been so divided.
At the 2009 SEMA Show, 10,603 buyers filled the aisles looking for the latest mobile-electronics products and innovations.
Every modern vehicle is dependent upon electronics. From the engine’s ignition to sound systems, from safety sensors to climate controls, electronics have become integral to how vehicles operate and how their drivers perceive the on-road experience.
In an effort to better analyze the tastes and preferences of today’s auto enthusiasts, SEMA, in coordination with Ford, launched the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.
Vehicle technologies are accelerating as rapidly as an American Le Mans Series racer exiting a hairpin onto a straightaway.
The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry.
The ProPledge Program—Why You Need to Be Involved
SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.
SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.