These are tough times for automotive performance aftermarket companies. The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing.
This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success.
April 2, 2009
April 1, 2009
Most economists are predicting a longer-than-usual recovery after a very sharp entry into the current recession. In conjunction, the auto industry is predicted to be in for drastic changes, not only in what it will look like and how it does business, but also in the technologies that will emerge in new vehicles. In a recent interview, SEMA Vice President of Vehicle Technology John Waraniak detailed not only where the automotive world appears to be headed, but what the association is doing to help its members ready themselves for the coming opportunities.
SEMA News -- April 2009
EVENTS
By Jason Catullo