2014 BMW X5 and 2014 U.S.-Spec Hyundai Equus.

New Models Take Center Stage

A host of cars and trucks that could be important to SEMA-member retailers and manufacturers were debuted at the North American International Auto Show in Detroit. Among those likely to be of interest to enthusiasts and the companies that serve them are the ’14 Corvette, ’14 Lexus IS and ’14 Jeep Grand Cherokee. Also shown was a concept version of what is thought to be Ford’s next F-Series pickup. If there was a single theme to the show, it was about enhancing mileage without sacrificing performance.

Selling to the Young Motorsports Segment

There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?

Breaking news from SEMA member companies, including National Business Media, Skyjacker Suspensions, Design Engineering, Holley Performance Products and more.

As the new year gains steam, SEMA leadership and the Board of Directors have been considering new goals and offerings to help our members succeed. As always, we are looking at investments that would do the most good for SEMA members and the performance aftermarket in general. One focus this year is to deliver new and improved tools and services to help members quickly and efficiently develop new products.

Check Out the SEMA Data Co-op for the First Time…Again!

Imagine a world where you could manage all of your product data in one place, at one time, with the latest state-of-the-art tools. Imagine never again having to use valuable internal resources to create multiple product data files for your customers. Imagine providing better product data delivery than you ever have before, with less effort, lower cost and in the exact format each of your customers require. Imagine the data for your new-product launches being available in near real time, with virtually no delays in delivery to the marketplace. That, my friends, is what the SEMA Data Co-op (SDC) is all about.