An often quoted “statistic” from a study by Forrester’s Dr. James McQuivey claims that one minute of video is worth 1.8 million words. While more anecdotal than fact, it does cause us to respect the powerful impact that videos are having in today’s marketing.
The number of specialty-equipment businesses discovering and leveraging quality product data as a tool for increasing sales is on the rise, with hundreds of companies investing time and connecting with the SEMA Data Co-op (SDC) during the 2015 SEMA Show.
Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing more than 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.
The SEMA Data Co-op (SDC) team will meet with members and prospects next week to offer free data-management consultations in booth #20579.
The SEMA Data Co-op (SDC) team is available during Show week to offer free data-management consultations in booth #20579.
The SEMA Data Co-op (SDC) team will be out in full force during Show week to offer free data-management consultations in booth #20579.
It’s been about eight months since the SEMA Data Co-op (SDC) rolled out the Data Quality and Completeness Program, which is designed specifically to help suppliers increase their data quality level in an easy, step-by-step process. In that time, we have seen more than 250 “steps” made by participating suppliers as they have moved up through the quality ratings of Bronze, Silver, Gold and Platinum, making their data more valuable to their customer base and creating more sales.