Discovering new products is the No. 1 reason why buyers and media attend the SEMA Show.

Recognized as the aftermarket industry’s premier trade show, the SEMA Show has something to offer everyone, including automotive editors and reporters.

With just 54 days left until the start of the Show, now’s the time for buyers and other attendees to finalize their plans if they haven’t already done so.

The SEMA Show’s New Products Showcase is the No. 1 Show destination for buyers and media.

The SEMA Show is 68 days away, and there are three steps that attendees should take now.

The restoration market niche has been on a steady increase since 2008, showing strong signs of improvement each year.

Here’s a look at the products from the hot rod segment included in the 2015 SEMA Show’s New Products Showcase.

Hosting a press conference can be an effective way to reach a large number of media; however, they do require a great deal of time and effort, and are not suited for every type of news announcement.

Posting a press release in the Online Media Center, distributing press kits onsite and participating in social media using the hashtag #sema2016 are all simple actions to get your news in front of editors and reporters.

Here’s a look at the products entered in the Truck, SUV and Off-Road category of the 2015 New Products Showcase.