The 2010 SEMA Show featured the brand-new Global Tire Expo—Powered by TIA (Tire Industry Association). This new show within a show brought all segments of the tire industry together in a single location and made it easier than ever for tire professionals to navigate the SEMA Show.
At the 2009 SEMA Show, nearly 10% of total buyers were specifically
tire and wheel buyers. That was the second-largest buyer category of
Show attendees. And that percentage has been rising. In 2005, just 7%
of all buyers were tire/wheel buyers, and that number has climbed
gradually every year since.
For 2010, SEMA and the Tire Industry Association (TIA) have created
this tire industry-only part of the SEMA Show, which will be open to
all segments of the tire industry, including automotive, commercial,
retreading, recycling and more.