More and more, OEMs see that the availability of accessories improves their dealers’ ability to sell vehicles. And they acknowledge that aftermarket manufacturers, who are in touch with enthusiastic car owners, are often the first to recognize important trends. Smart dealers are increasingly recognizing that a customized vehicle in the showroom can bring more customers through the door and get them more excited about a purchase. But until now, there was not much real data on the “accessory effect.”
Attention SEMA manufacturing members: SEMA will host a Ford Measuring Session for the all-new ’11 Ford Explorer and the ’12 Ford Focus on Tuesday, November 30, 2010, from 8:00 a.m.–4:00 p.m.

The session will be held next door to the SEMA headquarters at 1575 S. Valley Vista Dr., Diamond Bar, California 91765. Cameras and sketch pads are allowed. Digitizing devices are not permitted without prior approval. Two people per company are allowed to participate in the session.

The deadline to register is Friday, November 19. In addition, 3D CAD data for both vehicles will be available through the SEMA Tech Transfer program at the conclusion of the Measuring Session.

Register for the ’11 Ford Explorer and ’12 Focus Measuring Session.
The automotive industry landscape is very rocky right now. A rapid sales rebound is not on the horizon, and many companies are going through radical restructuring.
New Vehicles That Could Affect Your Business admin Mon, 06/01/2009 - 17:51

During past auto show seasons, the automotive community has offered several subtle hints of a changing market.

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