The Innovations Center Opens for Business
The photo you see on the cover of this month’s SEMA News was taken in the newly completed SEMA Garage photo studio. It’s a shot of rock guitarist Billy Gibbons, who was kind enough to pose with his project car, which SO-CAL Speed Shop is preparing for the 2014 SEMA Show. Gibbons was on hand to view progress on the car, confer with SO-CAL designer/builders Pete Chapouris and Jimmy Shine, and to tour the SEMA Garage, which is now officially open for business.
Industry veteran Ira Gabriel has joined the SEMA executive team as vice president of marketing. The former publisher of Hot Rod magazine will work from SEMA’s headquarters in Diamond Bar, California, where he will oversee strategic marketing initiatives for programs such as the SEMA Garage, SEMA Data Co-op and the world-famous SEMA Show.