The Toyota HiLux is among the best-selling vehicles in the world—hitting more than 14 million units sold in 135 countries worldwide since its introduction. The 1-ton, double-cab, 4x4 pickup benefits from a reputation for reliability and sturdiness, and offers performance and appearance customization opportunities for a wide range of specialty-equipment manufacturers.
SEMA led a fact-finding and buying mission to the Middle East, where Abu Dhabi was the venue for a one-on-one matchmaking event held April 17–20. Through a series of private meetings and networking events, participating U.S. manufacturers gathered with pre-vetted local importers and retailers in the United Arab Emirates (UAE) and from throughout the region for the SEMA Middle East Market Development Conference. An intimate, hotel-based, one-on-one setting allowed manufacturers and buyers the opportunity to get to know one another over several full days and included receptions and events at the Yas Marina Circuit, which is the venue for the Abu Dhabi
Grand Prix.
Dates and locations for three upcoming SEMA Measuring Sessions featuring the Toyota HiLux have been announced.
International interest in automotive customization continues to grow each year. That is the reason why journalists from around the world come to the SEMA Show. With attendees from Canada, Mexico, Australia, Japan, Venezuela, Brazil and more than 120 other countries, the SEMA Show is featured in publications throughout the world. Below is just a sampling of the media coverage from outside the United States.