Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections will often determine whether you close the sale or lose it.

SEMA members, it's once again time to recognize your mentors, colleagues and competitors and nominate them for the SEMA Hall of Fame, one of the highest honors the industry bestows on individual members.

News and updates from SEMA's councils and committees.

At SEMA’s urging, Virginia lawmakers have abandoned a bill that could have banned certain exhaust systems. 

A photo collection of more than 130 products entered into the Tools & Work-Oriented product category of the 2009 SEMA Show New Products Showcase.

SEMA members, it's once again time to recognize your mentors, colleagues and competitors and nominate them for the SEMA Hall of Fame, one of the highest honors the industry bestows on individual members.

Deadline to register for a hands-on session with the new 4.0L V6-powered 2010 Toyota 4-Runner is tomorrow, January 22.

News and information from SEMA's councils and committees.

The best new products, customized cars and showfloor action from the 2009 SEMA Show—click through to see it all here in this 16-page gallery. 

Lawmakers introduce a bill to ban the sale of “any aftermarket exhaust system component” that would cause the vehicle to produce “excessive or unusual noise."