The Federal Trade Commission plans to come after businesses using bloggers and others in social media to endorse products and services. As of December 1, it will consider hauling flagrant users of cloaked endorsers into court.

This series of SEMA News articles is aimed at developing Best Practices through knowledge, motivation and skills. “Hiring Right” covers methods for finding and retaining the best people for your business.

News and updates from SEMA's councils and committees.

 

Customize with confidence. That's the message SEMA wants dealers, installers and car buyers to hear via a campaign promoting the Pro Pledge warranty program.

A lifelong automotive enthusiast with editorial and public relations experience, Dan Kahn is redefining the very role of public relations in the automotive aftermarket and proving that online smarts and strategy can overcome larger competitors with more traditional marketing plans.

This 2009 Ford F-150 Super Crew 4X4, customized by SEMA-member companies and auctioned via eBay, raised more than $30,000 for children's charities Childhelp and Victory Junction Gang Camp.

RTM Productions, producers of the PowerBlock television series, now plans to offer its programming for the new Apple iPad. Comprised of HorsePower TV, MuscleCar, Trucks! & Xtreme 4x4, the PowerBlock group of shows airs weekends on Spike TV.

View photos of more than 1,400 display vehicles from the 2009 SEMA Show on the newly revamped EnjoyTheDrive.com website. You can now search vehicles by automaker, make, model and year.