Think you know what it takes to successfully introduce a new product in today’s tough market? Well, according to Tom Marx, president and CEO of The Marx Group, who moderated the 2009 SEMA Show webinar entitled Product Launches: What You Must and Must Not Do, every product launch should start with “The Six Ps”: Plan, Product, Pricing, Placement, Promotion and Participation.
The issues facing the United States and all of its industries are among the most important that we've ever faced in the nation's history. If ever there was an alarm sounding for small business in America, it is blaring now. SEMA members need to read this column and become active and aggressive about supporting the lawmakers who support our industry and small businesses across America. Otherwise, we'll only get what apathy deserves, and that is not acceptable.

The last election cycle ensconced a congress and White House that continue to overlook a crucial point in the plans for an economic turnaround: it is small business supplying most of the jobs in America. Unless small businesses succeed, the needed re-employment, improved consumer confidence and healthy climb out of the current recession will not materialize. [Read more]

The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck , sport-utility and off-road segments of the industry. Super-sized SUVs have been particularly hard hit, with sales dropping precipitously and one previously vaunted brand vanishing into the dust of a receding market.

Still, while ruts and rocks obscure the way, brighter vistas are coming into view.
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