SEMA Show exhibitors that will have an industry icon, TV personality or any other celebrity or famous vehicle in their booth can gain additional exposure for the special attraction at the Show. Let SEMA know about your famous guest by submitting the Celebrity Appearance Notification by Friday, September 3.

One of the five biggest mistakes that companies make when advertising on the web is sending traffic generated from an ad directly to the homepage. Matt Bailey, president of Site Logic Marketing, provided this tip in many others through the SEMA webinar “10 Search Engine Tips That Will Increase Your Online Business Now.” Part of Bailey's presentation was centered around the use of Pay-Per-Click advertising and the Google Adwords system.

A new California regulation requiring auto service facilities to check tire pressure seeks to reduce greenhouse gas emissions from under-inflated tires.

The Las Vegas Monorail is a great way to get from the SEMA Show to the Strip without dealing with cabs or shuttles. SEMA and the Monorail are offering discounted tickets to Show attendees when booked online.

The SEMA Show is the place where specialty-equipment buyers find everything they need for what’s ahead: new products and technologies, top manufacturers, fresh ideas and answers and inspiration to help build their businesses.

Applications for exhibitors to schedule a press conference during the 2010 SEMA Show are due Friday, September 3, 2010. To submit an application, fill out the form before the deadline.

The 2010 SEMA Show Directory listing is one of the most important aspects in promoting exhibitor participation at the SEMA Show.

Unlike other types of salespeople, manufacturers' representatives work for multiple companies across multiple product lines in a large geographic area, either as individuals or as part of an agency. A rep is an independent businessperson, an extension of the manufacturers' sales force, and he or she can also be a highly valuable jack-of-all-trades who not only closes deals, but also teaches in-house manufacturer, warehouse distributor or retailer/jobber salespeople how to best present the manufacturer's marketing plan to create sales. [Read more]

News and updates from SEMA's councils and committees.

Gregory Boutte, vice-president of eBay Motors, will lead a SEMA Show discussion exploring how auto and parts sales will change as the Internet evolves through social networking and mobile marketing.