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eNews Article
Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.
Magazine (News) Article
Many businesses determined to reassure employees that their workplaces are safe are turning to sensing devices to ferret out fevers, verify that all employees are wearing masks or even make video recordings of employees who are sneezing or coughing.
Magazine (News) Article
Google is promising to double down on its policy to penalize poorly designed websites with lower rankings in search-engine returns with its next update which is rolling out this month. Websites that exhibit poor performance on mobile devices, use annoying pop-up ads, are tough to interact with or...
Magazine (News) Article
There are more than 281 million passenger vehicles on American roads today, and more than 166 million hail from the light-truck category. If that weren’t reason enough to take note of the truck segment, new SEMA research sees a decided shift in the marketplace, with light-truck offerings set to take...
Magazine (News) Article
Whenever the words “Unser” and “Pikes Peak” are spoken, the word “dynasty” is never far behind. A member of the Unser family has been the overall winner in a quarter of the nearly 100 times that the Pikes Peak International Hill Climb has run. Bobby Unser, who passed away in early May at age 87...
Magazine (News) Article
SEMA News—July 2021 SEMA Data Services: New Needs, New Offerings, New Name By Chris Kersting Nearly 10 years ago, SEMA embarked on a mission to become a central industry source of standardized product data for the specialty aftermarket. The need was clear even prior to that time, as industry...
Magazine (News) Article
Building on the success of its SEMA Garage in Diamond Bar, California, the association is “doubling down” on its efforts to help the specialty-equipment industry innovate new products and comply with clean-air standards through the addition of a second Garage in Michigan.