Solely based on the moves OEMs are making, electric vehicles (EVs) are the future of the industry. It would be difficult to find a car manufacturer that doesn’t feature at least one electric vehicle in its lineup or that isn’t planning to include one soon.

The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product...

There’s no doubt that the automotive specialty-equipment industry has entered a transformative era. The internet and social media have revolutionized marketing communications and commerce. Manufacturing and supply chains stretch across the globe as never before. Electrification, automation and other...

Getting youth involved in the automotive industry is a major strategic focus for SEMA. The association invests in the future of the automotive industry through programs such as the SEMA Scholarship Program, the SEMA High School Build Program, SEMA Young Guns, SEMA Show and PRI Trade Show Student...

In the early months of the pandemic, as state after state began to lock down, SEMA News examined the advantages that social-media content creators (aka “influencers”) could bring to enthusiast and consumer engagement. Our article entitled “The New Media Landscape” asked: “Can tapping social-media...

SEMA’s Washington Rally looked a lot different in 2021 than in years past. It marked the first time SEMA members met with their lawmakers and their staffs in Congress remotely rather than in person. While the goal was to have everyone come to Washington, restrictions on meetings in the U.S. Capitol...

A lot was at stake when drag racers from around the country converged at the brand-new Indianapolis Raceway Park (IRP) for the NHRA’s seventh annual National Championship Drags in 1961. More than 900 competitors from some 40 states turned out to win races, set records, cement championships and build...