To build consumer awareness of the benefits of vehicle accessorization, PRO will kick off its inaugural SEMA PRO Auto Show in September at the Denver Auto Show in Denver, Colo. The new initiative will feature vehicle builds designed by PRO members at new-car shows throughout the United States, where...

The PRO Cup Challenge celebrated restyler craftsmanship and creativity at the 2021 SEMA Show. Seven vehicles competed, each upfitted with an accessory package that could be easily replicated, appeal to a range of customers, and enhance profitability for new-car dealers and restylers. “We were...

Mike Timmons is PRO’s newest spotlight volunteer. Timmons is the executive vice president of sales at AscendX Concepts. Get to know Timmons in his interview with SEMA below. SEMA: What inspired you to pursue a career in restyling/manufacturing? Mike Timmons: I’ve worked in every aspect of our...

“With members based throughout the country, PRO’s social media pages are a great way to stay informed on our latest programs and resources,” said PRO Council Director Denise Waddingham. “We post vehicle packages designed by members, which has resulted in increased engagement and community among the...

4WP Factory Addictive Desert Designs AlphaRex Alphawerks Aludec, SA American Adventure Lab American Tire Distributors Auto Masters Inc. Cability Inc. Campam LLC CargoGlide Center Pointe Signs Coleman Classics D&D Tire & Auto Center Inc. DENSO Products & Services Americas, Inc. Design Eye Q Design...

The specialty-equipment industry continues to experience strong growth and demand as the U.S. puts COVID-19 in the rearview mirror. According to the new “State of the Industry–Spring 2022” report from the Specialty Equipment Market Association (SEMA), 75% of manufacturers, 68% of distributors, and...