This virtual event is perfect for wheel and tire aftermarket professionals seeking to expand their professional network. Attendees will hear from a key player in modern marketing as he shares his go-to strategy for custom wheels in the automotive aftermarket. Participates will then compete in a fun...

As the industry focuses more heavily on improving emissions along with performance, companies need to know how to improve testing procedures and results, as well as efficiency. During this webinar, Stephen Ruiz from the Edelbrock Group will share from his experience on how to go through the process...

Performance reviews can be effective tools for helping managers build effective teams. While many supervisors dread performance reviews and view then as an unnecessary task, they have the potential to improve productivity, teamwork and company growth. During this live webinar and breakout session...

While current OEMs trajectory focus on EV technology threatens use aftermarket products, the promise of zero-emissions ICE technology provides insight into future possible applications. Join Mike Copeland of Diversified Creations for a live webinar as he discusses his latest project, a hydrogen...

Car shows play a critical role in the hot rod industry. HRIA members must be prepared for the selling season. Join hot rod builder Amy Fitzgerald of Cool Hand Customs as she leads a panel of industry veterans discussing the state of car shows and consumer events, how are companies planning...

Staying in tune and ahead of trends is one of the most important things any business can do. During this virtual panel discussion, the Hot Rod Industry Alliance (HRIA) will bring together industry leaders to look back and highlight the trends that got the hot rod market where it is today and what...

The Hot Rod segment is no longer about the year the car was born. For the market to continue to grow, it’s important that hot rodders open their minds to the thought that “hot rod” can be a broad definition no longer limited by model year. Hear from some of the market’s top leaders as they tackle...