“It’s not about what you know, it’s about who you know.” We’ve all heard this axiom more times than we can count, but I’ve got a better one for you. “It’s not who you know, it’s who knows you.” This is SEMA’s unofficial credo when it comes to advocating for the interests of our member companies in...

The SEMA Garage in Diamond Bar, California, was conceived as a comprehensive product development center to address the needs of manufacturer members. It was equipped with state-of-the-art tools and equipment and staffed with expert personnel. Since it opened almost nine years ago, hundreds of...

Sixty years ago, what we know now as the Rolex 24 at Daytona began as the three-hour Daytona Continental. It was the brainchild of NASCAR’s Bill France, Sr., and was intended to bring the world’s best sports and road-race cars to his Daytona Speedway.

At the 2021 SEMA Show, exhibiting manufacturers voted on the best new vehicles for personalization and presented them with SEMA Awards, an annual recognition given to the top trending vehicle models in five categories. The 2021 SEMA Award Winners were the Ford Mustang (Car of the Year), Toyota Supra...

Hyundai’s Prophecy concept car will morph into the Ioniq 6 when it finally hits dealers in production form in 2023. As expected, spy shots now prove that the radical design of the Prophecy has been toned down considerably for the Ioniq 6.

Industry news from SEMA-member companies, including Pinnacle Media, Quadratec Inc., Covercraft and more.