One word forces you to talk about the most important person in your marketing equation: the prospect. It's the most important word you can use in your advertising, promotional copy and sales scripts, according to Larry Mersereau, a small-business consultant, speaker and author in the field of...

The number of E85 refueling locations across the United States now exceeds 1,200, according to the National Ethanol Vehicle Coalition (NEVC). The Renew E85, LLC station at 1440 Horicon Street in Maryville, Wisconsin, is one of the newest E85 stations and put the total number of E85 fueling sites...

Two production-ready amphibious vehicles are planned for introduction in the United States in 2009, according to UK-based Gibbs Technologies, who is forming three new companies to produce and market its vehicles in North America. Quadski, an all-terrain vehicle, will be manufactured and sold by...

A new study reports that safety is a major reason why consumers consider and purchase Xenon or High Intensity Discharge (HID) headlights on their automobiles.The research was conducted by Brand-Aid Consulting of Wrentham, Massachusetts. In conjunction with R.L. Polk registration data, Brand-Aid...

Textron Inc. is now seeking licensing agreements for its latest surface-contamination detection system that enables accurate, automated, inline inspection of metallic and composite panels prior to bonding, coating, painting or welding operations. It says that the technology is currently used for...

Below is this week’s list of SEMA Show 2007 exhibitors offering products to project-vehicle builders for free or at a discounted rate. To see previous submissions, click here.

According to a federal government ruling, 100% of new motor vehicles will, by law, need to have a tire-pressure monitoring system (TPMS) by the year 2008. While TPMS represent an important development in car safety, they also pose challenges for the specialty-equipment industry. Improper dismounting...

Filler for eNews

Mass production and mass markets are giving way to increased vehicle personalization and customization, and automakers are looking for products, processes and partners to help them create accessory-friendly vehicles for fragmenting market segments. The seminar "Is It Time for the Wagon to Pull the...

Contributions for the Council Cup-Cash for Kids golf tournament recently came from an unusual source: industry non-golfers. Hot Rod Air Vice President and Hot Rod Industry Alliance Chairman David Stutts explains that while searching for HRIA members near California who were planning to attend the...