Electronics and software represent more than 20% of the cost of today’s vehicles. Analysts project growth to 35% or even 40% by 2010. So according to WardsAuto, so-called embedded computing is growing as well.

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The urban automotive lifestyles market is a form of vehicle customization that embodies the flamboyance, culture and lifestyles of young, urban (city-dwellers) drivers. Tune into this webinar and learn how to cash in on this profitable opportunity.Urban Lifestyle Report Thursday, July 26, 2007 10:00...

Florida joined the growing list of states to enact SEMA-model legislation to amend the vehicle titling and registration classification for street rods and create a classification for custom vehicles. The bill was approved by the Florida State Legislature and signed into law by Governor Charlie Crist...

The U.S. Senate approved sweeping energy legislation last week that includes a provision to dramatically increase the Corporate Average Fuel Economy (CAFE) standards. Passenger cars and light trucks would be required to meet a combined fuel economy average of 35 miles per gallon by 2020. That...

Whether you don’t know the difference between a tee time and daylight savings time, or you can drive to the pin with the PGA’s best, it's easy to support your favorite SEMA council by making a charitable pledge online to the Council Cup – Cash for Kids golf tournament. Click here to pledge anywhere...

Attention SEMA manufacturer members! Make plans to attend the Chrysler Group’s July 11 measuring session in Auburn Hills, Michigan. The session will feature the newest Dodge, Chrysler and Jeep sheetmetal that enthusiasts will soon clamor to accessorize. Cameras ARE allowed at the all-day session...

Good news for those in the brake business: performance enthusiasts ponied up $112,600 on brake parts and accessories last month, according to data from Terapeak, a developer of market-focused research software that monitors online sales and auctions.

From Brenda Priddy & Co.: