Hot Wheels announced its partnership with SEMA for the annual automotive aftermarket convention in Las Vegas. "Fueling the Passion for Hot Wheels," along with the legendary Hot Wheels logo, will be present on all 2007 Show-related materials and events—from T-shirts and Show programs, to banquets and...

Toyota Motor Corporation donated a brand new 2007 Toyota Tundra CrewMax Limited 5.7L 4X4 Pickup to be the featured item at this year's annual SEMA Show Silent Auction, which benefits the SEMA Memorial Scholarship Fund and is presented by the SEMA Young Executives Network (YEN).

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The deadline to register for the 2008 Honda Accord measuring session is this Friday, August 31. SEMA manufacturing members are invited to get hands-on with the new, redesigned-for-2008 Honda Accord coupe and sedan during the session, Friday, Sept. 7, in Torrance, California. To participate, e-mail...

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From Brenda Priddy & Co.: "A late day of shooting means a late night filing stories, but the views of this Jeep pickup are worth the wait!

It has come to SEMA's attention that some SEMA members have received a one-page notice offering a "free" listing in The FAIR Guide operated by Construct Data Verlag (also known as Construct Data AG) based in Austria. However, the small print at the bottom of the page notes that by signing and...

Carl Sheffer, Vice President – OEM Relations for the Specialty Equipment Market Association (SEMA) announced his resignation from the association effective August 31, 2007. Sheffer will continue with the organization in a consultancy role. John Waraniak Vice President of Vehicle Technology and Bill...

NEWS NUGGETS PLAYOFF FIELD READY TO BATTLE IN COUNTDOWN TO FOUR: The world’s fastest drivers are headed to Indianapolis, where the biggest stage in NHRA POWERade Series drag racing waits for them—the 53rd annual Mac Tools U.S. Nationals. Drivers remaining in playoff contention include (the number in...