Truck and Off-Road Market Trends By Douglas McColloch Consumer trends and preferences may change over time, but in the automotive sphere, pickups never really fall out of fashion. They're the ideal multipurpose vehicles that function equally as daily commuters, job-site workhorses or recreational...

By SEMA Editors Sources have captured the Mercedes-AMG GT, which will be constructed on the Modular Sports Architecture (MSA) platform like the Mercedes-AMG SL. The GT maintains its iconic stance with its elongated hood, compact rear deck and commanding shoulders. Notable changes include a smoother...

By Ashley Reyes Building a diverse network is important for discovering new ideas and perspectives that can help you grow your professional career and business. To help wheel and tire professionals in the automotive aftermarket establish new business connections, the SEMA Wheel & Tire Council (WTC)...

Hot rod enthusiasts don't want to miss this exclusive opportunity to learn everything they need to know about essential products. Leading manufacturers will share technical details and installation secrets during the Hot Rod Industry Alliance (HRIA) signature HRIA Education Days. Taking place at the...

Exhibitors: take advantage of this free benefit and highlight new innovations, guest appearances, booth vehicles, giveaways and more.

Melanie White and Ted Wentz III were elected to lead the association and serve the industry.

In partnership with General Motors, SEMA Garage Detroit is excited to announce an all-new measuring session, June 13-15, for the newly designed '23 and '24 Chevrolet and GMC trucks. The event will allow companies to test-fit prototypes, 3D scan, measure and have a close-up experience with their...

By Ashley Reyes The recent SEMA Future Leaders Network (FLN) Professional Development Program provided valuable knowledge and insights to FLN members for becoming more impactful, empathetic and effective leaders in their organizations. Facilitated by trainers from the world-renown Dale Carnegie...