Automotive enthusiasts are most interested in musclecars, street rods, customs and restored vehicles, according to SEMA market research. So who are these enthusiasts? The following is a short excerpt from the 2006 Hot Rod Industry Report, which provides demographic data on this group:

Light-truck product sales have grabbed an even bigger slice of the specialty-equipment industry pie in the last decade, rising 5.5% from 1996–2006, according to SEMA Market Research in its recent Light-Truck Market Update.Even as the industry has grown, the light-truck market has increased its...

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Serving both form and function, bumpers protect and personalize our cars, and enthusiasts have demonstrated they’ll pay high-dollar for the right fit and application. For the first two quarters of 2007, enthusiasts spent more than $1 million on bumpers, bumper covers and related parts via online...

Trends. Some are good, some are horrible. A few are as obvious as the nose on your face, others are as subtle as the wink of an eye. But every trend helps steer the industry and its businesses, and all of the industry’s businesses can benefit by recognizing and acting upon trends. To that end, SEMA...

Exhibitors are invited to announce newsworthy information by conducting a press conference during the 2007 SEMA Show. To schedule a press conference, exhibitors must submit Media Conference Applications by Friday, Sept. 14. Media conferences are scheduled in advance by SEMA staff to avoid conflicts...

Exhibitors with celebrities or famous vehicles at the SEMA Show are encouraged to submit details about the celebrity appearances to Lisa Schafer at lisas@sema.org. Approved appearances and vehicles will be promoted to buyers, media and other attendees through SEMA publications and signage at the...

Are you a SEMA Show exhibitor looking to recruit or serve as a mentor to an enthusiastic, career-driven college intern during the 2007 SEMA Show? Register today for the 2007 SEMA Show Internship Program. The internship program is an excellent opportunity for the participating exhibitors to observe...

Below is this week’s list of SEMA Show 2007 exhibitors offering products to project-vehicle builders for free or at a discounted rate. To see previous submissions, click here.

Is your company looking for a manufacturers' rep? Every major rep is a member of SEMA and will attend the SEMA Show. Don’t miss this opportunity to find the rep you need this year. Apply now for the SEMA Manufacturer's Matching Service by visiting www.SEMAShow.com and clicking on Exhibitor Manual on...