It's been said that people buy from people they like. SEMA members are encouraged to participate in SEMA's upcoming webinar "How to Sell Like a Pro, Part II" to learn how to effectively communicate value in the language buyers understand and act upon. These techniques will help you develop...

Rather than watch an unaware Congress legislate our industry out of business, join your fellow SEMA members in Washington, D.C., on May 14–15 to demonstrate to lawmakers the importance and strength of the $38-billion specialty-equipment industry. Take advantage of this unique opportunity to connect...

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to eNews@sema.org. Note: make sure to include “Hot Links” in the subject line of the e-mail...

Despite feeling positive sentiment in February, consumers are now feeling less optimistic about spending money customizing their vehicles. In March, the SEMA Performance Parts and Accessories Demand Index (PADI) lost 39 points, or 49%, going from 81 to 42 last month. Currently, 11% of adult American...

Filler for eNews

Accessories continue to be the driving force for the SEMA Show, with 63% of buyers reporting the product category as the primary reason for attending the 2007 Show.“As a buyer, I’m always looking for the latest and most innovative auto and truck accessories, and nothing compares to the SEMA Show,”...

Attention manufacturers: SEMA set up a Measuring Session with Saturn for the automaker's 2008 Astra. SEMA Measuring Sessions provide members private access to new-vehicle releases. Through the sessions manufacturers can attain first-hand measurments, take photos and interact with vehicle designers...

According to an April 1, 2008 joint press release, O’Reilly Automotive, Inc. and CSK Auto Corporation announced that the two companies have signed a definitive merger agreement under which O’Reilly will acquire all of the outstanding shares of CSK common stock pursuant to an exchange offer, in a...

Think you have what it takes to beat SEMA Immediate Past Chairman Mitch Williams in a straight-up drag race? Williams has laid down a challenge to the industry that will be answered at the SEMA Pine Wood Drag Race.