Ryan Friedlinghaus (front right), owner/CEO of West Coast Customs. SEMA has selected Ryan Friedlinghaus, owner and CEO of West Coast Customs (WCC), to be the New Product Awards Breakfast speaker at the 2008 SEMA Show.

Last year, Hot Rod magazine spotted a void within the aftermarket performance industry: the lack of a formal, permanent Hall of Fame recognizing the impact of specific performance parts on our industry's success, culture and enthusiasts. So the magazine started its own: the Hot Rod Speed Parts Hall...

Couldn't make it to the silent auction at the SEMA Installation Banquet & Gala Fundraiser last month? No problem. We saved some of the best for later. Bid now on a selection of great gear, including the one-of-a-kind Motor Trend-branded Les Paul Custom electric guitar, via eBay auctions. All...

The SEMA membership number for fiscal year 2009 is 7,358, which is approximately a 4% increase compared to fiscal year 2008's membership of 7,094.

Lexus is inviting SEMA members to test-drive the new high-performance IS-F sedan at the legendary Laguna Seca Raceway. The one-hour program begins with professional drivers taking participants around the course for turn-by-turn instruction, then participants taking their own hot laps in the new 400+...

Looking to extend your business into international territories? There’s no better place to start than by forging relationships with international buyers at the SEMA Show. And the 2008 SEMA Show is already shaping up to be a great opportunity, as international buyer registrations are up year-to-date...

The Motorsports Parts Manufacturers Council (MPMC), a SEMA council, launched a new campaign to increase attendance at motorsports events and public awareness of the industry. The program is titled “Take a Friend to a Race” and includes a series of ads and promotional pieces that urge enthusiasts to...

Filler for eNews

Last Thursday’s webinar, “Highly Effective Low-Cost Marketing Strategies,” communicated that a company does not have to make huge investments in order to reap big rewards.Presenter Debbie Allen, a Certified Public Speaking Professional, advised companies that they should never stop marketing...

Make the most of your 2008 SEMA Show venture by using My Show Planner, an online tool that allows registered attendees to create and save a personalized itinerary for the Show. Through My Show Planner, you can personalize your Show experience by creating a day-by-day calendar with the seminars and...