Since the SEMA Show’s annual Battle of the Builders Presented by Mothers Polishes debuted in 2014, the nationwide competition series has become one of the most anticipated events of Show Week.

SEMA's annual New Products Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show.

With dozens of industry influencers, celebrities, noteworthy builds, games, prizes and activities, Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show combines fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket.

Suppliers, providers and experts highlight how modifications and repairs impact ADAS Showgoers to discover opportunities and resources.

The crew shared expanded stories about their television series and how they immerse themselves into the car culture.

The SEMA Businesswomen’s Network (SBN) All-Female Build project, a Ford Bronco 4-door Wildtrak. made its debut at the 2022 SEMA Show in Las Vegas, Tuesday, November 1.

New feature includes extreme performance, immersive ride-alongs and up-close builds.

The annual breakfast, formerly known as the SEMA Show New Products Breakfast, had a fresh, new feel and included important award-winner announcements.

The action on the SEMA Show Out Front Stage began Monday, October 31, with the SEMA Show Monday Night Reveal, a pre-Show celebration that offered a glimpse of the high-profile vehicle projects and the aftermarket’s most advanced equipment that will shine throughout the halls of the Las Vegas...

Automakers were recognized for supporting the aftermarket and developing accessory-friendly vehicles.